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How To Change Your Food Catering Strategy During the Coronavirus Outbreak?

Every caterer is facing major cancellations at the moment due to COVID-19, as all over the world major celebrations like weddings, corporate events and birthday parties are being cancelled. Which means, while others have to celebrate behind closed doors without their loved ones by their sides, catering companies are finding their work has dried up.

That is, unless you find a way for your company to adapt and evolve in these current circumstances in order for your business to keep running and continue to make money. Here are three ways your catering strategy can change right now:

How Can Caterers Change the Way they Market Themselves?

Right now, many of us are missing our favourite restaurants and even some of our takeaways. Worse still, most of us are separated from our families, who we might enjoy a Sunday roast with every weekend. Particularly those delicious dinners our mums make for us.

This means that, while you might be able to get a delivery from your local chippy, people are still really craving the sort of mouth-watering homemade meals you would get from a restaurant or at a family event.

Which is where a catering company can step in, as rather than catering a large event, you can instead bring those skills to creating superb homemade meals for families in the community – essentially portions of meals that can be put into the freezers to be used like a ready meal.
These food catering meals could be of interest to many different people right now, including:


Whether you’re both working from home or one of you is looking after the kids while the other works, this can be a very trying time. As not are the kids unable to go to nursery or school, it means that parents are now taking on home-schooling as well as every else they’re responsible for every day.

Worse still, it can be hard to explain to kids – especially when you don’t want to cause anxiety – why they can longer go outside to play with their friends or visit their grandparents and other family members. Which leads to grumpiness and unrest as you try to keep them entertained.

Add on to that the fact that going for your food shop now taking longer than normal due to social distancing, with many ingredients unavailable and it’s little wonder that cooking is the last thing you want to do. Yet, nor do you want to rely on takeaways with little nutritional value for your family.

Which is where homemade catered meals become so valuable. As they give you all the goodness and tastiness of a dinner made from scratch with little effort on your part. Better still, some delicious food is sure to lift everyone’s spirits too.


When we have elderly parents or family members, we like to visit them with meals to make sure they have something easy to eat for dinners – particularly if you’re worried about them looking after themselves. Or, if they live far away, we make sure that they’re visiting plenty of clubs that will look after older people and regularly take them places where they get their dinner.

By having access to a food catering service, you can make sure that your family are always getting the best in tasty meals, especially when it’s both hard and risky to get to supermarkets or local shops.

Key Workers

Key workers right now are working to their full capacity. As, no matter if you’re on the NHS frontline or you’re frantically trying to keep shelves stoked, it’s little wonder that you’re exhausted. So, by having a street food vendor creating meals for you, it will make your life a little bit easier and give you a delicious dinner to look forward to.

Those Shielding or Isolating

If you’ve shown symptoms of Coronavirus or you’re one of the group of people here in the UK that has been told to stay in for 12 weeks, you don’t have the option of getting to the shops and get your food. Which means you’ve been likely fighting over the very few delivery slots online.

Which is where food catering becomes priceless, as it takes away all the worry of how you’re going to get food and instead gives you dinners that are tastier than you might have been able to make at home anyway!

Which goes to show, catering right now can be vital to make groups of people. The only problem is, with social distancing in effect, how do you get your food out to people:

Food Delivery Service for Families

If you’re thinking about food catering during this lockdown, you’re going to need to think about delivery – especially when so many people are trying to limit time outdoors. So, before you commit to catering, work out when and how you will deliver to people and how wide your delivery radius will be.

For instance, if you plan to deliver across a large city or several small towns, you might want to commit to certain areas on specific days and give yourself plenty of time to get your food out. As, the last thing you want is to be overrun with deliveries from dawn to dusk.
Also, remember to implement precautions like leaving the food package on the door, knocking and keeping a safe distance while waiting for them to answer the door.

Click and Collect

Rather than delivery – or as well as if you wish to used by the biggest market possible – you could offer click and collect. Here your customers can place their catering order online and you can them give them an allotted time to collect.
Just make sure that only one person is in your premises at one. Or, even better, you could bring their order out to their car for them.

Of course, not all food street vendor has the capability to offer home food catering at the moment. Which can make for a worrying time. However, it’s important to remember that people are being incredibly generous at the moment and are looking to protect their local businesses.

So, you may wish to offer up pre-paid vouchers, where your customers can pledge to order a meal from you in the future. They’ll pay for that meal now and you’ll give them a voucher that they can redeem for their meal when social distancing has been lifted. Which can help you pay the bills in the meantime!